dressing app
Virtual Assistant Dressing Room App
My client aimed to revolutionize the in-store shopping experience by designing a Virtual Assistant Dressing Room App. This app allows customers to virtually try on clothing within the store, enhancing their shopping experience by providing a realistic preview of how items will look in a physical dressing room setting.
Timeline
From explorations to final designs in 5 weeks while working with multiple projects at the same time
Background
The Virtual Assistant Dressing Room App is designed to enhance the in-store shopping experience by providing a seamless way for customers to virtually try on clothes. Traditional fitting rooms can be time-consuming and require physical effort to try on multiple outfits. This app simplifies the process by allowing customers to preview how clothing items will look on them using virtual technology, reducing the hassle and making the shopping experience more efficient and enjoyable.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted extensive research to understand customer needs in clothing stores and the limitations of traditional fitting rooms. Identified key user segments and developed features for a virtual try-on experience tailored for large vertical touch screens, emulating the standard dressing room mirror.
Design & Prototyping
Designed interactive interfaces optimized for large vertical touch screens, providing a mirror-like experience for users. Developed prototypes and iterated based on user feedback to ensure a seamless and engaging virtual fitting process.
The resulting Virtual Assistant Dressing Room App delivers an immersive virtual try-on experience on large vertical touch screens, enhancing the traditional fitting room process. It offers users the ability to interact with and view clothing options as if trying them on in a physical mirror.
Gender Selection Interface
Designed a user-friendly interface for gender selection, simplifying the process of browsing and finding clothing options tailored to the user’s gender.
Clothing Category Selection
Designed a user-friendly touch screen interface that displays clothing classifications, allowing users to effortlessly navigate through categories. Each category leads to a detailed view of clothing types within that category, featuring various options such as colors and sizes. The interface is optimized for touch interaction, ensuring ease of use and a smooth browsing experience in a retail environment.
Detailed Clothing View
Designed a user-friendly touch screen interface that displays all types of clothing within a selected category. When a user selects a type, it is prominently showcased in a large, clear view. The interface includes detailed information such as available sizes, colors, and product pricing and names, ensuring a comprehensive and easy-to-navigate shopping experience.
Virtual Fitting Interface
Designed an advanced interface with a customizable human figure outline, facilitating precise body alignment for optimal image capture. This feature ensures accurate representation of how selected clothing will fit on the user's own image, delivering a refined virtual fitting experience.
The final design of the Virtual Assistant Dressing Room App delivered an engaging and user-friendly interface tailored for in-store use. Users appreciated the streamlined clothing selection process and the accurate virtual fitting experience provided by the customizable figure outline. The design effectively facilitated easy navigation through clothing categories and enhanced the overall shopping experience, leading to high user satisfaction and improved store engagement.
Enhanced Fitting Experience
Users benefit from an accurate virtual fitting process, with high satisfaction reported for the realistic clothing previews and intuitive alignment interface.
Positive User Feedback
High user ratings emphasize the app’s effectiveness in providing a seamless and enjoyable shopping experience, highlighting the ease of use and accurate virtual try-ons.
Anticipated Increased Store Engagement
Aiming for widespread adoption in clothing stores, the app is designed to significantly enhance try-on experiences and streamline clothing selection, with expectations of positive reception and increased customer engagement.